Foundations for success

Stakeholders

We interact with our stakeholders at both local and global levels so as to determine their concerns regarding our business, and to improve ourselves. These exchanges also serve the purpose of identifying the positive and negative impacts of our business activities on the environment and on society. As an active member of (industry) associations, interest groups and research networks, we endeavour to advance the sustainable and innovative development of the glass packaging industry.

We define the stakeholders that are relevant for us on the basis of our business model and the value chain. We use various communication channels and modes of interaction to exchange ideas with our stakeholders and identify their concerns in respect of our company. Collaboration with a variety of stakeholders is a crucial factor in implementing our innovation strategy and achieving our sustainability goals. Accordingly, we expect our suppliers to be ready and willing to innovate and – in return – we offer them a platform for new products. Together with our customers, we develop customised glass containers that benefit their market positioning and enable consumers to enjoy food and beverages safely.

Below, we list the most important stakeholder categories for Vetropack, their concerns regarding our business, and our modes of interaction with them.

Stakeholders

Concern

Interaction modes

Shareholders

– Transparent information on financial and non-financial goals and targets, KPIs, risks – Definition of business activities and strategy

– Press releases – Financial and non-financial reporting – Media conferences, Annual General Assemblies – Trade magazine (Vetrotime) – Website, newsletters, social media

Employees

– Fair working conditions and secure jobs – Meaningful activities – Positive corporate culture – Opportunities for development

– Employee surveys – In–house communication channels such as the employee app, Intranet, employee magazine – Performance reviews – Staff events – Website, newsletters, social media

Suppliers

– Transparent and fair conditions – Reliable partnerships

– Audits – Risk assessments – Surveys on commitment to climate protection – Trade magazine (Vetrotime) – Website, newsletters, social media

Customers

– High-quality glass containers at fair market conditions – Glass containers that meet defined specifications – Product information – Reliable and punctual deliveries – Innovation, sustainability

– Customer surveys – Trade magazine (Vetrotime) – Customer Talks – (Strategic) Account Management – Customer service – Trade fairs – Website, newsletters, social media – Success Stories

Consumers

– Shelf-stable food and beverages whose flavour is not impaired by the packaging – Safe, sustainable packaging for foods and beverages

– Measures to raise awareness about the environmental and health advantages of glass (Friends of Glass) – Website, social media

Local communities, nearby residents

– Jobs – Local infrastructure – Low-emission glass production, environmental protection

– Direct interaction by site managers – Sponsorship of local activities – Website, newsletters, social media

Legislators

– Economic activities that comply with the financial and non–financial local and international legal provisions and requirements

– Financial and non-financial reporting – Comments and statements, for example in connection with our membership of FEVE (the European Container Glass Federation)

Trade unions and NGOs

– Transparent, safe, secure and fair conditions for employees – Environment-friendly production – Transparent information on sustainability engagement

– Interaction by the HR department – Financial and non-financial reporting – Website, newsletters, social media – Events, conferences

Associations

– Collaboration for an innovative and fit–for–future container glass industry

– Events, conferences, trade fairs – Joint (research) projects

Media

– Transparent information on financial and non-financial performance

– Press releases – Financial and non-financial reporting – Media conference, Annual General Assembly – Website, newsletters

Memberships and associations

We participate in associations and industry federations with the aims of representing the interests of the container glass industry, exchanging know-how, driving innovative processes and products ahead on the basis of cutting-edge technologies, and reducing the ecological impact of glass production.

In associations such as the European Container Glass Federation (FEVE) and through contact with universities, colleges and research programmes, we monitor current trends in science and technology, and participate in future-oriented projects. One of our key innovation partners is International Partners in Glass Research (IPGR), the research network that is chaired by Vetropack.

The Vetropack Group’s memberships together with a description of our respective commitments can be found on our website.