Integrated Annual Report and Remuneration Report 2020
Board of Directors’ Report
In a challenging environment shaken by the Covid-19 pandemic, Vetropack Group achieved an EBIT margin of 11.5% (2019: 12.5%). Consolidated net sales stood at CHF 662.6 million (2019: 714.9 million). At the end of the year, the Group acquired a glass works in Moldova in a takeover which was financed by the Group’s own funds.
The year 2020 in figures
Net Sales in CHF millions
EBIT in CHF millions
Consolidated Profit in CHF millions
Cash Flow* in CHF millions
Investments in CHF millions
Production in 1000 metric tons
Exports in %
Number of Employees
Product news 2020
New in our assortment
In cooperation with Raymond and Laura Paccot from Domaine La Colombe winery, Vetropack Switzerland developed a customised 0.75-litre wine bottle in the striking “Vaudoise” style. The bottle was produced in the colour cuvée – just around eight kilometres from Cave at Vetropack’s plant in St-Prex.
Father and daughter Raymond and Laura Paccot paid just as much attention to detail when developing the bottle as they do when producing their wine. They agreed each special feature of the bottle with Vetropack’s product designer Jean-Franck Haspel on site at the plant in St-Prex. And the result was worth it: a strong, evocative and subtle bottle. The 0.75-litre bottles in cuvée have turned out so well that they will soon be produced in another mouth (BV30H60).
And the Paccot family don’t just pay attention to the packaging of their precious drops: their grapes thrive high above Lake Geneva, grown in organic quality. In Féchy, a small village on the Côte vaudoise, the grapes have everything they need – but, above all, a lot of time to flourish. Only the grapes which have reached the right balance and optimal maturity are picked.
A variety of flavours
The Upper Austrian spirits manufacturer emil has added a new member to its bottle family. Vetropack Austria is producing the new eye-catching 0.35-litre bottle in white glass at the Pöchlarn plant.
Back in 2016, the glass specialists at Vetropack’s Austrian plant in Pöchlarn teamed up with the distiller Emil Stegmüller to design a striking 0.7-litre spirit bottle with a screw cap. This has recently been joined by its “little sister”, which boasts the same design but has a capacity of 0.35 litres. The “emil” brand logo is engraved four times around the lower part of the bottle, while a glass relief on the shoulder section echoes the mountain peaks printed on the label in a tactile way, thus reinforcing the highly recognisable image of this traditional spirit brand.
The 0.35- and 0.7-litre bottles for emil spirits, offering all kinds of flavour varieties, are available exclusively in retail outlets. The family enterprise has been distilling spirits based on an old tradition and putting a contemporary spin on them for 150 years.
The philosophy of the Lithuanian brand Stumbras Vodka is based on a harmonious balance between tradition and innovation. The 500 ml bottle is used exclusively for “Klasikine Vodka”. The producer is Vetropack Gostomel.
Remarkable things are often simple. Following this thought, the bottle of “Klasikine Vodka” from Stumbras factory was given a regular shape with smooth, simple lines in an emerald green colour, which reflects the naturalness of the product very well. The logo and slogan of the brand are embossed on both sides of the bottle, emphasizing the uniqueness of the glass packaging. The original design is completed by a screw cap, which makes the bottle modern and functional.
As the largest and oldest producer of spirits in the Baltic Sea region, Stumbras factory remains true to the unique recipes of the 19th century. The products are made from natural ingredients such as wheat, rye and potatoes. The use of advanced technologies allows the old classics to be tasted in a new way.
In the course of the last decades, the bottle designed for Fonti S. Bernardo with its water drops motif has become a style icon. Today, the 26 cl white glass bottle is produced at Vetropack’s Trezzano sul Naviglio plant.
Fonti S. Bernardo was founded in 1926 in Garessio, in the Piedmont region (Italy), to bring the purest and lightest of waters that flow from the nearby springs to all the Italian tables; this mineral water, in fact, comes from the Maritime Alps, an uncontaminated environment at 1300 metres above sea level. In the mid-90s the famous designer Giorgetto Giugiaro designed for this brand the famous bottle “Gocce”, which is still appreciated all over the world and characterises Acqua S. Bernardo for its elegance and distinguished Italian style.
S. Bernardo entered the world of carbonated soft drinks in 2017 and the 26 cl bottle, produced in white glass at the Vetropack Italia plant, is dedicated to this line with its bright colours, strong aromas and unforgettable taste. Freshness is a concept that is clearly expressed throughout this refreshing drink range, including great fresh flavours (lime and ginger, lemon and mint, and bitter orange and cinchona) as well as more traditional varieties such as orange, pink grapefruit, ginger ale, soda and many others – all available to enjoy.
A wine bottle for Bern
Vetropack’s Swiss plant in St-Prex is producing new cuvée-coloured wine bottles for the canton of Bern. The 0.75-litre bottles may only be filled with wine made in the canton.
There are many ways to draw a bear. But when it comes to the one engraved on the wine bottle with its high cork finish, there is no room for compromise. This is because the famous bear of Bern is depicted here: a black bear also adorns the coat of arms of the city and canton of Bern. Vetropack Switzerland is producing the wine bottles in cuvée. The design of this special bottle is simple and yet very elegant.
The 0.75-litre bottles may only be filled with wine made in the local area. Varieties including Chasselas, Pinot Noir and Chardonnay are cultivated in the canton, which is divided between two winegrowers’ associations – covering the Lake Biel and Lake Thun/Bern areas, the two associations represent their respective region’s interests.
Refreshing and herbal
Refreshing herbal bitter drinks are popular at the moment. Spar Austria has launched two particularly popular varieties as a squash in an elegant white glass bottle from Vetropack Austria.
Bitter drinks are particularly popular, not least due to the diverse range of gin specialities and the associated revival of long drinks. They are no longer just alcohol mixers but can also be drunk neat or enjoyed as an alcohol-free cocktail.
In line with this trend, Spar Austria has expanded its squash range to include the Tonic and Wild Berry varieties. A specially developed slender 0.5-litre white glass bottle is being used for these new, bitter varieties, thus achieving a particularly high-quality appearance. The slightly inward-curving shape beneath the shoulder means the bottles sit particularly well in your hand. Vetropack Austria manufactures these bottles in its Pöchlarn plant in Lower Austria.
When mixed with mineral water, Spar Tonic and Wild Berry taste exactly like premixed bitter drinks. However, the amount of squash in the drink can be adjusted to suit individual tastes.
The Secondo Marco agricultural enterprise has opted for a 750 ml Bordolese Elite bottle for its highly valuable Amarone della Valpolicella Classico DOCG wine. This bottle is produced by Vetropack Italia.
The Bordolese Elite is characterised by its slender, cylindrical shape and pronounced shoulders, with its straight neck topped off with a cork stopper. The design of this cuvée bottle combines elegance with vitality. Its sense of potency is also reflected on the label.
Secondo Marco is based in the heart of the Valpolicella Classico zone and blends modern viticulture with traditional values. The Amarone is the product of years of observation and fine adjustments. The pergola system originally used for growing the grapes has been developed and enhanced, bringing various benefits that have had a noticeable impact on the final product. Thanks to the fertile soil, the Amarone packs a powerful punch on the taste buds, giving drinkers a sense of the strength of the earth. At the same time, however, this red wine has an impressively elegant touch.
The Zurich start-up company Gents has taken the high-end bar scene by storm with its tonic water. As of this year, the aesthetic 0.2-litre white glass bottles that the cult drink is served in have been produced by Vetropack Austria in Pöchlarn.
Tonic water is one of the most popular bitter lemonades. It is considered to be particularly classy, so it is no surprise that trendy young entrepreneurs keep trying to make an even better tonic water – an aim that the start-up company Gents from Zurich has certainly achieved. The recipe for its tonic is based on its knowledge of the culinary arts and herbs gained over the years. Swiss ingredients such as beet sugar and gentian harvested in the Jura with special authorisation are also used. The great yellow gentian – Gentiana lutea – also gave the company its name.
The bottles in which Gents offers its drinks are produced by Vetropack Austria in Pöchlarn. The straight neck and gently curving shoulders show the products in the 0.2-litre white glass bottle in the best light. There are now many other varieties in addition to the classic tonic such as Gents Swiss Roots Ginger or Gents Swiss Craft Ginger.
At the Terre de la Custodia vineyard, the fruits of the Umbrian terroir have been transformed into outstanding wine for centuries. The rosé comes in a unique 750 ml white glass bottle by Vetropack Italia.
Montefalco in the Italian region of Umbria has been famous for its outstanding wine since the Middle Ages. The first vines were cultivated here by Franciscan monks in the cloisters of the monastery.
The Terre de la Custodia vineyard, five kilometres outside Montefalco, also looks back on a centuries-old tradition. Anything that survives for so long must continue to be innovative and this can certainly be said of Terre de la Custodia. A white glass bottle was developed for the rosé wine Montefalco Sagrantino – the result of a perfect synthesis of aesthetics and functionality. The eye-catching groove on the front of the bottle leads to an internal depression that collects wine residues and prevents them from being moved, while the rear notch ensures that no residues escape when pouring. Why isn’t every wine not poured in this special bottle, which has clear advantages? The answer is simple: Terre le la Custodia has patented it!
For the world
The Sicilian red wine Nero d’Avola is world-famous. Alibrianza cultivates the wine in the Trapani area and packages it in elegant 750 ml cuvée glass bottles produced by Vetropack Italia in Trezzano sul Naviglio near Milan.
The family enterprise Alibrianza was founded in 1981 and concentrated initially on trading premium-quality wines for an international clientele. But the desire was soon formed to produce wine itself. Alibrianza first took over the Cascina Radice vineyard in Piedmont, which is steeped in tradition, and then added vineyards in Sicily – the island where vines thrive thanks to the Mediterranean climate, many hours of sunshine and refreshing sea breeze.
One of the indigenous Sicilian grape varieties is the full-bodied Nero d’Avola. For each Nero d’Avola that Alibrianza cultivates in the Trapani region, Vetropack Italia produces a 750 ml cuvée glass bottle. It reflects the full-bodied, fruity wine with its pronounced shoulders and robust body. In 2019, Alibrianza was awarded a gold medal at the China Wine & Spirits Awards.
A sparkling appearance
Anything fit for royal taste buds should look royal too. That’s why leading Ukrainian fruit wine producer Mikado is packaging its new low-alcohol sparkling wine Mikado Princess in a magnificent bottle, produced by Vetropack Gostomel.
With its dignified sloping shoulders and long, slender neck, the new 0.75-litre bottle has a classic, elegant shape. Its majestic impression is enhanced greatly by the surface of the glass – the crystal engraving makes the bottle sparkle like a cut ruby when the light hits it. The new product by Vetropack Gostomel is therefore the perfect package for the premium-quality sparkling drink with its unique fruit and berry flavour.
The eye-catching interplay of colours created by the combination of bottle and drink together is also almost festive – the soft pink shimmer of the sparkling wine matches the colour of the cherry blossom traditionally pictured on the label of the renowned brand. Wine, bottle, label and light are brought together in harmony in a unique way in this utterly successful new creation and help highlight the festive and special nature of every occasion where Mikado Princess is served.
An ideal companion
Craft beer has met with unparalleled success around the world. It is mainly produced by small breweries by hand with a great deal of care. Beers like this belong in classy and sustainable glass – for example, the Steinweg beer, for which Vetropack Gostomel produces exceptional bottles.
Steinweg is a small, dedicated brewery in Ukraine. The Steinweg beer glass is the visual expression of the drink it was created for – original and highly unique, it gives hints of the small factory atmosphere and steampunk influences. Both a retro style and progressive way of thinking are captured in its unusual design.
The brewers chose brown glass for the 0.6-litre glass capable of holding a pint, providing their frothy, delicious drink with the best protection against potentially harmful light. The sealed screw cap is particularly eye-catching and user-friendly, making the glass an ideal companion for a trip. With this collaboration, Steinweg and Vetropack Gostomel have shown that even something as everyday and seemingly perfected as a beer bottle can be spectacularly reimagined.
A fruity flavour
The Austrian syrup brand YO produces syrups of the highest quality. Three new creations are perfectly protected by beautifully shaped white 0.5-litre glass bottles that are produced in Vetropack Austria’s Pöchlarn plant.
Glass and organic – the perfect combination. Anyone who produces or consumes organic products places a very high value on quality, health and protecting the environment. Glass protects the contents particularly well because it does not affect them in any way and is neutral in taste and odour.
Eckes Granini Austria GmbH also agrees. Its brand YO is known throughout Austria and beyond for producing high-quality fruit syrups. Now the line has been extended with three organic syrup creations: raspberry and lemon, currant and lemon balm. The new varieties come in 0.5-litre glass bottles produced by Vetropack Austria at its Pöchlarn plant in the well-established YO bottle design. The white glass bottles fit particularly comfortably in the hand thanks to the grip recess below the shoulders. Combined with the glass packaging material, the slender shape emphasises the premium quality of the contents.
Wine spritzed with mineral water or soda is one of the most popular thirst-quenching drinks on a hot day. What’s equally satisfying is the 0.33-litre glass bottle by Vetropack Austria in which the “Spritzer” by Austrian winery Aigner is served.
Did you know that the “G’spritzte” or “Spritzer” was invented in Austria? Wine mixed with mineral water or soda is a particularly popular drink in the summer, either as an aperitif or as a simple, no-nonsense companion to a delicious meal.
The Aigner winery in Gumpoldskirchen is one of the best performing and most modern wineries in Austria. In summer 2020, it launched a particularly refreshing mixed drink made from white wine and mineral water: a “Spritzer”. It comes in a 0.33-litre glass bottle made from green glass which provides the contents with the necessary light protection and also guarantees freshness for consumers even when stored for longer periods of time. The standard bottle produced by Vetropack offers just the right amount of headspace for the carbonated drink. It is filled up to just below the rim so that the contents are exposed to as little oxygen as possible. The shoulderless bottle shape is also very practical and means that the Spritzer can be enjoyed straight from the bottle.
Gift of the mountains
The natural mineral water Karpatska Dzherelna is extracted from the depth of 90 metres in the untouched nature of the Carpathian Mountains. In order to preserve the healthy properties of the water, the producer has opted for an environmentally friendly packaging solution – glass bottles of premium quality manufactured by Vetropack Gostomel.
The original 0.5-litre bottle has a teardrop shape that fascinates with its elegant simplicity. The engraving on the surface depicts the mountain landscape and a soaring eagle, thus highlighting the natural origin of the mineral water. The bottle enjoys both a pleasing design and utility: the thickened bottom guarantees stability while 100% recyclable material represents the producer’s respectful attitude to the environment.
At Karpatska Dzherelna, the health of the consumer is at the centre of attention. The mineral water is filtered from solids without changing its natural formula. This preserves the primary set of minerals and microelements such as calcium. The mineral water is available both with and without carbon dioxide.
Vetropack Moravia Glass produces the new half-litre glass bottles for the various flavours of Kitl syrups. The bottles present themselves in an olive-green transitional colour, as they appear when the colour of the furnace changes.
The Kitl company attaches great importance to quality and craftsmanship in its syrups. These standards are just as high for the 500 ml glass bottle too. The olive-green glass bottle is topped off with a silver screw cap. The entire bottle is enclosed in a large paper label that emphasises the homemade character of the products and provides valuable additional information such as recipe recommendations.
Kitl’s (Kitl Syrob) array of syrups taste as good as homemade, following traditional recipes. In addition to the raspberry variety, they also come in ginger, elderberry, mint, grapefruit, cherry or currant flavour. The thickened juices are produced in organic quality and contain a high percentage of fruit. Thanks to cold processing, the syrups are rich in taste and full of flavour.
Easy to handle
Sustainable and convenient
The new jars designed for the internationally known spice powder Vegeta Maestro stand out for their attractive and modern look. Podravka developed the jars in cooperation with its long-term business partner Vetropack Straža.
The new spice jars appear to be larger than their predecessors, but they actually have the same diameter and hold the same quantity. This impression is created by the push-up floor. Vetropack Straža was able to use the narrow-neck press-blow method to produce this floor.
The new design provides more space on the label for communication with consumers. This allows them to see at first glance that the product contains 100% natural spices. There is also another new and very practical function. The cap of both the mills and shakers can be removed so that the jar can be refilled with spices from the bag. The shakerʼs cap has larger holes, which make it easier to use coarser spices. The new jars therefore fulfil customer requirements for sustainable and modern packaging which is easy to handle.
Boasting seven centuries of winegrowing tradition, the Josef Brigl Winery is now investing in its future. The Pinot Bianco is filled in the 750 ml Borgognotta bottle, which is produced at Vetropack’s Trezzano sul Naviglio plant.
The bottle’s tapered shoulders and long neck lend it a distinctive air of elegance, further emphasised by its cuvée colour. The Borgognotta perfectly mirrors the fresh and fruity Pinot Bianco, which stands out thanks to its pleasantly sweet vanilla notes.
The Brigl winery in South Tyrol has been a symbol of the winegrowing and pressing tradition since the 14th century. The winery only uses grapes from its own vineyards and selected winegrowers to make its premium-quality wines. The production process blends tradition and state-of-the-art technology. The Pinot Bianco grapes come from the Haselhof Winery, located 550 metres above sea level in Colterenzio. The Burgundy’s straw-yellow colour embodies the many days of sunshine that the cultivation area enjoys.
Facts & Figures
Vetropack at a glance
On 10 December 2020
Use of recycled glass in the production process
Unit sales every year in billions
Net sales in CHF millions
Locations in Europe
Different glass packaging products
Bülach site: Great Place to Work®
The Vetropack Bülach site in Switzerland was recognised as a Great Place to Work® . This certification signifies an excellent work place and a culture of trust. Vetropack is delighted that the location meets the demanding criteria.Read more
160 years of glass production in Hum na Sutli
Vetropack Straža is celebrating its 160 th anniversary. In 1860, the Bavarian industrialist Michael von Pochinger built a small glass factory in Hum na Sutli and named it after the land on which it was located – “Straža”. The factory has an eventful history to look back on.Read more
With the arrival of Daniel Egger as Head of VIP Glass, the next phase of VIP Glass was initiated. The aim is to develop the VIP Glass process from a pilot process to a fully industrialised process in the coming years.Read more
Vetropack Nemšová: Investor of the Year 2020
This year, in its 23rd year, the magazine Trend announced awards for extraordinary business achievements for companies and managers in Slovakia. Readers, important business personalities and partners of the competition selected in the Manager of the Year and Investor of the Year survey.Read more
Vetropack Switzerland installs label remover
Glass production in St-Prex is up to 80% based on used glass. This means that 100,000 tonnes of used glass is melted down every year. Early in the summer, Vetropack set up a label removal system at its glassworks in St-Prex in order to process the used glass supplied more efficiently.Read more
The Austrian State Prize for Smart Packaging – awards for Vetropack Austria
The Austrian State Prize for Smart Packaging – Austria's oldest state accolade – was awarded this year for the 59th time. The aim of this prize is to highlight modern solutions in the packaging sector that meet environmental criteria while also fulfilling high functional and design requirements.Read more
Sustainable forklift trucks: Conserving resources and improving ride comfort at the same time
In the Vetropack Group, sustainability has for some time no longer been limited to just the production process. All production workflows are regularly examined and adjusted with regard to their energy efficiency. For example, Vetropack’s plants in Austria and Croatia are the first in the Group to switch to electric forklift trucks.Read more
Group-wide training centre
The Vetropack Group training centre in the Austrian town of Pöchlarn entered its third year in 2020 with very positive results. The on-the-job training courses for production employees again met with great interest in the year under review. Glass-specific know-how, efficiency, quality and output took centre stage.Read more
Vetropack Switzerland investing in new glass sorting machines
Recycling used glass has hugely improved the environmental footprint of glassmaking within just a few decades. However, the used glass contains a considerable amount of foreign substances that increase production costs. This is why the Vetropack plant in St-Prex purchased two glass sorting machines last year.Read more
Vetropack Austria: Renovating the white glass line at the Pöchlarn plant
The replacement of the white glass line at the Pöchlarn plant took just 28 days to complete. On the one hand, the comprehensive modernisation boosts line utilisation and expands white glass production capacities. On the other, it provides improved ergonomic conditions for the line staff and, not least, increased occupational safety.Read more
Climate neutrality requires cooperation
Vetropack is working with the Elogate transport management platform to reduce its environmental footprint. The platform shows where the company currently stands and what impact has been made by which improvements.Read more