The Austrian State Prize for Smart Packaging – awards for Vetropack Austria

This year, Vetropack Austria submitted two showcase projects from its returnable glass bottles business and did extremely well with both. It is also encouraging to see that the entry put forward by our customer Vöslauer was recognised too.

The 1-litre returnable glass bottle for the Radlberger Limö brand – produced at the Pöchlarn plant for Egger Getränke – was awarded the Austrian State Prize for Smart Packaging 2020 in the “Branding” category for brand development. When it came to deciding on the prizewinner, The jury was won over by the bottle's aesthetically appealing and modern design and stressed that the brand image was implemented extremely well, conveying the concept of a sustainable returnable solution.

The 1-litre returnable glass bottle for Berglandmilch, produced at the Kremsmünster plant, was nominated for the Austrian State Prize for Smart Packaging in the B2C category for consumer packaging. Being nominated is an honour in itself even if you do not end up winning, so this means that the joint work by Vetropack and Berglandmilch in developing this environmentally friendly packaging solution for milk has been recognised.

The 0.5-litre returnable glass bottle for Vöslauer is the first half-litre returnable glass bottle on the Austrian market. It already bears the Austrian Ecolabel and has now also been acclaimed as an “Excellent Packaging Solution 2020” under the Austrian State Prize for Smart Packaging.

The Austrian State Prize for Smart Packaging puts the packaging industry and the important role it plays in the public spotlight. An official state award provides a further incentive for all companies to become more sustainable and competitive.