Strategy 2030

In 2020, we defined a process that provides a framework for the fundamental transformation of Vetropack and its business model over a period of ten years. Five strategic thrusts provide the main axes that will guide and shape our ongoing development until 2030:

• Vetropack understands Clearly Sustainable as a holistic approach to sustainability. It is based on continuously reducing our ecological footprint, improving the use of recycling in the value chain, and safeguarding access to key resources.
• Expand the Core defines a strategy that will enable us to continue consolidating our dominant positions in the home markets. This will involve the company moving closer to its customers, positioning ourselves as a high-calibre partner and full-service provider. Vetropack is also targeting expansion in selected markets.
• Through Value Growth, Vetropack is broadening its existing expertise and values on a logical basis: we will enter new business sectors throughout the glass packaging value chain. To achieve this, we will focus consistently on new services, thus enabling the company to continue strengthening its customer relationships.
• Drive Innovation will provide the framework for Vetropack to become a trendsetter in the glass packaging industry as it drives innovations ahead proactively. These include process, product and market innovations as well as entirely new business models.
• As a Leader in Quality, Vetropack will gear all its activities towards providing optimal support for the strategy at Group level. This includes a holistic "Operational Excellence" approach as well as coordinated structures and processes in sales, marketing, technology and production. As additional goals, we intend to make better use of the opportunities offered by digitalisation throughout the Group, and to position Vetropack as an "Employer of Choice".

Read more about the initiatives in the current Vetrotime 01.2022